This Cookie Policy applies to information collected and used by HowToLucid.com (“HowToLucid.com”, “we”, “us”, or “our”) when you access our website and use our Services. This information is collected through instruments known as Cookies and Similar Technologies used to set and interact with cookies on the Website, including tools such as pixels from third parties.

You are free to ask us to (or set your browser or operating system settings to) limit certain tracking or to decline Cookies in relation to Cookies which are not necessary, but by doing so, you may not be able to use certain features on our Website or take full advantage of all of our offerings.

Where any information we collect through Cookies qualifies as Personal Information, our Privacy Policy applies to the collection and use of such Personal Information. To learn more about how we process your Personal Information, please see our Privacy Policy.

What are ‘Cookies’?

‘Cookies’ are small text files that are stored by your browser (for example, Internet Explorer or Safari) on your computer or mobile phone. They allow websites such as ours to store information such as user preferences.

You can think of Cookies as providing a ‘memory’ for our Website; they enable the Website to remember your actions and preferences (such as login, language, font size and other display preferences) over a period of time, so you do not have to keep re-entering them whenever you come back to the Website or browse from one page to another.

These Cookies allow us to distinguish you from other users of the Website, which helps us to provide you with a good experience when you browse our Website and also make improvements to the Website where needed.

What do we use Cookies for?

We use Cookies to make our Website easier to use and to better tailor our services and products to your interests and needs. Cookies may also be used to help speed up your future activities and experience on our Website.

We also use Cookies to compile anonymous, aggregated statistics that allow us to understand how people use our Website and to help us improve their structure and content.

Source of our Cookies

Our Cookies are either first party or third party. Whether a Cookie is ‘first’ or ‘third’ party refers to the website or domain placing the Cookie. First Party Cookies in basic terms are Cookies set by us and all the information collected from such Cookies is received by us. Third Party Cookies in simple terms are Cookies not set by us but by other parties with whom we do business with (such as Google for analytics and advertising services).

These parties may place unique Cookies or other technologies on your browser when you visit our Website, to collect information about your use of the Website and possibly other online activities over time and across different websites and apps. These third parties collect data directly from your web browser and the processing of this data is subject to their own privacy policies.

These Cookies are either:

Session Cookies: which allow websites to link your actions during a browser session. We may use these for a variety of purposes such as remembering what you clicked on, on the previous page visited. These session Cookies expire after a browser session so would not be stored longer term. For this reason session Cookies are generally considered less privacy intrusive than persistent Cookies; or

Persistent Cookies: which are stored on your device in between browser sessions and allow your preferences or actions across a site (or in some cases across different websites) to be remembered. Persistent Cookies may be used for a variety of purposes including remembering users’ preferences and choices when using a site or to target advertising. These Cookies do not expire once the browsing session closes and remain on your device until an expiration date set by the source of the Cookie. This could be an hour, a day, a month, a year, etc.

Categories of our Cookies

It is important to note that different Cookies do different jobs, below are a summary of Cookies we may use on our Website.

Necessary Cookies: These Cookies are essential to make our Website work correctly, they enable you to move around our Website and use our features. Without these, you would not be able to navigate between pages or use certain vital features of our Website. These Cookies are necessary for the provision of the Services to you and we do not require your consent for use of these particular Cookies.

If you do not want us to collect such information, you must cease using our Website immediately. By continuing to use our Website, you accept that these necessary Cookies are vital for provision of such services and will be placed on your browser as normal.

Performance Cookies: These Cookies help us understand how you interact with our Website by providing information about the areas visited, the time spent on the Website, and any issues encountered, such as error messages. This helps us improve the performance of our Website.

Functionality Cookies: These Cookies allow the Website to remember if you have previously visited our Website or the choices you make (such as your user name, language, region or preferences) to provide a more personalised online experience.

Targeting/Advertising Cookies: These Cookies are used to deliver content that is more relevant to you and your interests. They may be used to deliver targeted advertising or to limit the number of times you see an advertisement. They help us measure the effectiveness of advertising campaigns on our Website and may also result in your seeing advertisements for some of the products you may be interested in when visiting other websites or apps.

We may use these Cookies to remember websites you have visited and we may share this information with third parties, including advertisers and our agencies.

Other tracking technologies like web beacons

Other technologies such as web beacons (also calls pixel tags or clear gifs), tracking URLs or software development kits (SDKs) are used for similar purposes. Web beacons are tiny graphics files that contain a unique identifier that enable us to recognize when someone has visited our Website or opened an e-mail that we have sent them.

Tracking URLs are custom generated links that help us understand where the traffic to our web pages comes from. SDKs are small pieces of code included in apps, which function like cookies and web beacons.

For simplicity, we also refer to these technologies as “cookies” in this Cookie Policy.

Managing Cookies

Our performance, functionality and targeting/advertising Cookies are not strictly necessary for the Website to work but will provide you with a better browsing experience. You can delete or block these Cookies, but if you do this, you may have to manually adjust some preferences every time you visit the Website and some features of the Website may not work as intended. For example, you may not be able to visit certain areas of the Website or you may not receive personalised information when you visit our Website.

Most internet browsers are initially set up to automatically accept Cookies. You can change the settings to block Cookies or to alert you when Cookies are being sent to your device. If you use different devices to view and access the Website (e.g. your computer, smartphone, tablet, etc.) you will need to ensure that each browser on each device is adjusted to suit your Cookie preferences.

Click here for more information on Cookies and how to manage them.

CONTACT US

If you have any questions or comments about this Cookie Policy, please do not hesitate to contact us by emailing us at: contact @ howtolucid.com.